web development

One of the most important issues for website owners is to increase the traffic to their websites , which should be so important for you in any type of online business. In other words, website owners use all possible methods to drive traffic to their websites, some of which, such as getting help from advertising companies and advertising campaigns requires a huge amount of money that may not be practicable for all website owners.

Banner and pay-per-click advertising increase website traffic directly as long as you use them, but at the time when you stop using them because of the budget problems or any other reason, all factors such as bounce rate, user retention, returning visitor rate will significantly be reduced. According to the points that we have mentioned, it is better to use free methods to achieve your goal.

Now, you may be wondering how important it is to increase site traffic , which we will discuss in this article.

The importance of high organic traffic:

Regardless of the type of business, achieving success in online businesses requires a huge number of visitors, and if a website does not have lots of visitors despite the fact that it is of high quality, it cannot achieve its goal. Therefore, one of the main reasons for the failure of some online businesses is the failure to increase website traffic.

To solve this problem, you must use the existing techniques to increase the traffic to your website , which ultimately brings you victory among other competitors.

Techniques for Increasing Google Organic Traffic for Free:

1- Aim for visitor satisfaction:

Users enter your site to meet their needs, which may vary depending on the circumstances, the main and most important thing that a website designer must initially do to drive high traffic to the website is to pay attention to the purpose of users. We suggest you to prepare a list of users’ goals to produce appropriate content according to the needs of them which helps you with optimizing the website and getting high traffic to it.

Nowadays, the main purpose of visitors is to refer to the educational content to answer their questions online, so by creating quality educational content that is of interest to visitors, you can improve the SEO of a website . Simply put, you should set the goal of all the optimizations you do on a website which should be visitor satisfaction, and your next goal should be attracting the attention of search engines.

2- Constant updating of website content:

Nowadays, due to the access of all people to the Internet and their awareness of the most up-to-date issues around them, you will not be able to get organic traffic if you and your website does not contain updated content.

If the user encounters obsolete content while visiting your website, he/she will leave your website and if this happens repeatedly, your rank in the Google search results page will decrease, and you won’t get your desired traffic, the opposite is also true, if a user encounters new content on your website that creates a positive user experience, they will share it with their friends so the traffic to the website will increase.

3- Regular blogging:

Blog will provide you with lots of features which will eventually lead to high traffic for your website , but the important thing to note is that you should never produce short and low quality content, because this type of content won’t help you succeed, and it will also hurt your website.

4- Use long-tail keywords:

long-tail keywords help site owner a lot in achieving their goal, because the goal of users and visitors can be identified more easily through this type of keywords, and you will eventually attract more users.

5- Making backlinks:

When reputable and quality sites link to your website, signals are sent to Google bots stating that your website is of a high quality, all of which ultimately help you with gaining high organic traffic . Also, when users click on your website link on another website, they may stay on your website if your content is attractive and may even forget about the previous site, which will lead to success. Some people buy backlinks, which is against the rules of Google search engine, and they may be penalized by Google.

6- Create a quality content:

The user is always searching for the answers their questions to meet their needs as soon as possible, you will be able to create a positive user experience if the user feels that he/she enters a quality website by clicking on your website, as a result he/she will share this experience with others and ultimately generate high traffic to the website.

7- Do not forget to use internal linking:

Internal linking makes the users spend more time on your website because by clicking on the link of another page of your website, users will stay more on it, and they finally get the answer to all of their questions on your website.

Internal linking increases dwell time, which helps a lot in increasing the website ranking in the Google search engine results page, which ultimately leads to
high organic traffic to the website .

8- Analyze competitors’ website:

By analyzing the competitors" website, you can recognize the strategies that they use for attracting users and increasing the traffic to their websites, and you should find the main sources of traffic which is received by competitors, and use all of them to achieve the desired result.

9- Take the advantage of social networks:

Nowadays, many users spend many hours of throughout the day on social networks such as Facebook, Instagram, Twitter , etc., according to this point, if you link the content of these networks to your website, you will be able to gain high traffic to your website in a short period of time. You can also add sharing buttons to your website to make it easier for people to share your content with their friends if they think that it’s worth sharing.

10- Use Google Analytics:

Website analysis helps to improve your website, as well as your website ranking in search engines, which will increase the organic traffic. Analyzing a website allows you to realize your weaknesses, so you will make effort to repair the weak part of the website and improve the quality of that part of the website as much as possible, so regular website analysis helps you with being successful among competitors, so you do not lag behind them, as well as increasing the ranking of your website in the search engine results page.

It is important to note that a website analysis should be done thoroughly, including website loading speed analysis, dwell time analysis, positive user experience and etc., that by knowing all of them you can realize the real position of your website and try to increase the traffic to it.

11- Production of long form content:

One of the most effective ways to achieve high traffic is to produce long form content that we should never forget about its quality during production, and we should observe both aspects. Also, this type of content production allows the use of keywords, internal and external linking, all of which have a significant impact on increasing the website traffic.

12- Submit content to LinkedIn:

LinkedIn is one of the largest professional social networks in the world, which is visited by many users on a daily basis, so that in order to get high traffic, we need to send content to LinkedIn on a regular basis and attract more users’ attention to your website.

13- Take email marketing seriously:

Many businesses focus on attracting new users through new and updated methods, as a result of which they have forgotten the old ones, for example, email marketing which can be a powerful tool and lead to a significant increase in website traffic, but the point that we must observe in this technique is that we should never bother users with sending lots of emails, because at this time all your efforts will have the opposite result.

Last word:

Generally, in addition to the items which we have mentioned so far in this article, there are other free techniques for increasing the organic traffic and if you consider all the points in each technique properly, so that you can achieve your goal as soon as possible.

Source: https://www.dotnek.com/Blog/Web/techniques-to-increase-google-organic-traffic